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dM / Blog

Second time is a charm for Fox’s Fringe by JJ Abrams

Fall lineup is the most eagerly awaited season on peer-to-peer networks as a lot of new shows hit the air. One of the most awaited show for Fall was Fringe by JJ Abrams on Fox. The downloads sky rocketed for the second episode of the show and the audience gave Fringe another shot. This is an unusual trend specially for TV shows as audience tends to move away to follow other shows. A total of 128 individual torrent files have been uploaded for the show so far on major Peer-to-Peer sites. We are tracking every download of the show in Scope and below is a brief summary.

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Online Video Metrics for Sarah Palin & Charlie Gibson Interview

The first interview with Sarah Palin has been aired by ABC and the videos are rolling across a wide variety of video platforms that Scope Video Metrics Platform monitors. Here is the first set of numbers for the first part of the interview:


So far the rate of viewing is picking up rapidly. When I flicked my eyes, the rate stood at 12,735 views per hour and had garnered 733,107 views so far on active videos (videos not deleted) as of September 12, 2008.

Presidential Elections Online Video Summary

Oh yea! Opened by inbox and got a sweet gift from the art department this afternoon. A nice graphic summarizing the state of the online video viewing situation in regards to our two presidential candidates, Barack Obama and John McCain. Barack Obama has done a fantastic job of engaging social media and online video since the primary season but since Sarah Palin entered the fray, John McCain has also been padding his online video portfolio.

We are so fortunate to have such a powerful online video metrics platform at our disposal where we can track on a very global scale what is happening with brands, content, music, and even presidential candidates. We are tracking over 200 million videos and every piece of interaction data around them in realtime. The Scope Video Metrics Platform also gives us the amazing ability to drill down on a very granular level and deliver the behavior metrics of viewers on any given video platform. This gives us amazing insights on how to create content, optimize it, and position it perfectly on a given video platform. Truly powerful indeed.

We are planning a series of posts and infographics exploring the issues in this election but we thought we would kick things off with a summary graphic. Below is a break down of the state of each candidate’s videos online. We show you the views, comments, viewing rate, gender, age, and what platforms are key for each candidate. Keep in mind the candidate himself might have uploaded the video or someone else could have done the same. In either case, Scope can identify videos using our MultiMatch algorithms.


Some interesting things to note. Barack Obama attracted more female viewers than John McCain which I thought was very interesting. You would think after John McCain picked Sarah Palin, female viewers would take a look at the McCain ticket to see what she is all about but Obama is holding on steadily to the female demographic by about 5 percentage points.


On the age front, Barack Obama is pulling in more younger viewers while McCain is pulling in a slightly older bunch which is to be expected. So on that note, enjoy the information and stay tuned to more posts on this very exciting presidential election. We have a series of great posts coming up that really dives in to the issues.


Scope 3 Beta
Scope 3 is coming. So if you are a digital agency, brand, or content producer and your bread and butter is video, then sign up for the Scope 3 development newsletter to keep up to date on developments and release information. You can sign up here

The Power of Derivatives

Advertising, General — Tags: , , , , , , , , — vishal @ 10:08 pm

Matt Harding unleashed his dance on the world a few months back which became a viral sensation online. Stride gum also lucked out big time on the dancing matt and his groovy moves. You know a video has truly gone viral when people start spoofing it and start making derivatives of it. Do these videos count toward the impressions of an original campaigns? We think it does. We have tracked over 600 spoofs or clones of Matt’s famous videos in the Scope metrics platform. These 600 or so videos drive the total views of this campaign to over 32 million views across 32 videos sites around the world. The lion share of these uploads go to YouTube (obviously) with over 500 videos on YouTube alone. This campaign is still receiving an average of 40k views on YouTube across all these videos. So Matt got to see the world, World got to see a new dance move and Stride just got a ton of views. Everybody wins.

I bet everyone has seen the famous Where the Hell is Matt video. We will show you one of Matt favorite video:

Stand Up to Cancer hits the right online video demographics

General, Research — Tags: , , , , , , , — vishal @ 5:08 pm

An unusual alliance of the three Television networks, NBC, CBS & ABC dedicated their Friday night prime time slot to Cancer fundraiser in Los Angeles. It was a star studded event featuring Hollywood celebrities, Lance Armstrong and others. Also Barack Obama and John McCain made appearances through video and proposed their plans for fighting cancer which is killing millions of people in US and around the world. We fired up Scope and decided to track the viewership of this event online and see how the audience engaged with the videos uploaded related to the event. Below are some vital stats for the event from the Scope metrics platform.

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Top Video for the event

Official Ad

Top User Uploaded video

When compared to the videos uploaded for Cancer Research, I think this event has certainly added to the cause. Randy Pausch was the biggest champion for online users in creating awareness about lack of funding for cancer research in the US. Below is a brief summary of the videos found for the topic from the Scope metrics platform.

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If you missed out on this one, there are variety of video platforms you can check out that have videos on this event but the best place for this topic is over at YouTube. Over 100,000,0000 million dollars have been donated to the cause, so don’t forget to donate your bit.

Top User uploaded video for Beijing Olympics

The ugliest moment of this years Olympics became one of the most viewed video for the Beijing Olympics. Janos Baranyai, the hungarian weightlifter ended his run for the medal when he dislocated his right elbow. This video alone has got over 5 million views and is still getting about 50k views a day today, down from about 100k views it was getting a week earlier. A picture is worth a thousand words, see for yourself.

Beijing Olympics - Opening Ceremony vs Closing Ceremony - Online Video Viewership Comparison

First, both the ceremonies were just amazing and was a feast for the eyes. Its hard to compares such events but we have some data from our Scope Video platform to put them against each other. We decided to compare the online video viewership of both the events. Almost a week after the games are over, the aggregate videos are still getting about 130k views per day across close to 70 video sites. Below is the breakdown of the total videos uploaded for these events in the Olympics.


The traffic stats for both these ceremonies are very similar as of today. On the 25th, after the Olympics concluded, the closing ceremony edged out the opening ceremony by 200k views but soon the viewership leveled off and are receiving approximately 130k views per day.

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The top 5 countries consuming these videos were located in United States, Great Britain, China, Australia & Canada. Though the closing ceremony was more popular in Australia than Canada. Below is the country breakdown of both the events as observed in the Scope video platform.

Opening Ceremony


Closing Ceremony


Scope 3 Beta is coming. Online video measurement, SEO, and promotion will never be the same

There is a lot of video out there and truly understanding what is going on in the landscape of video is a tough tough job. Scope 3 is around the bend and it gives you an entire seamless suite of video measurement, SEO, and promotion features that will power every aspect of video. No longer will you be lost in the video creation process. No longer will you be lost in identifying new markets or how to engage them.

Scope 3 is coming

So if you are a digital agency or content creator and your bread and butter is video, then sign up for the Scope 3 beta newsletter and get updates on new developments and general availability.  Click here.

Beijing Olympics Online Video Metrics Summary

General, Olympics 2008 — Tags: , , , , , , , , , — vishal @ 10:34 pm


The video metrics of the Democratic National Convention

After rousing speeches by Hillary yesterday and Bill Clinton today at the Democratic National Convention in Denver, Colorado; Democrats across the United States are waiting for their champion, Barack Obama, to take center stage tomorrow night.

Online video has played a pivotal role in this election’s party conventions and a flood of videos have already come in for the event. While McCain acknoledges he is no net guru, Barack’s team has done a good job f creating an online presence and has really engaged the net community remenicient of a brand like Nike or Coca-Cola.

There are 18 million democrats across the United States, but if you look at the online audience the numbers are mind boggling. Both candidates have channels on YouTube and below is quick overview of the total views. In terms of engagement, John McCains videos have managed to get equal number of comments and community reaction with far lesser videos compared to Barack’s channel.


If we look at the bigger picture here and include all he videos uploaded by any publisher across over 150 video sharing sites across the world, so far Barack has completely outdone the McCain campaign, let’s see if all these views and videos will convert into votes. For now both the campaigns have given enough video fodder for their followers to make this election a truly memorable one.

We are also comparing the conventions when it come to online video, so far there are over 1000 videos already out there for the DNC, mostly people posting their responses to the speeches and trying to do their bit to support the candidate. The videos uploaded for the convention have got close to 5 million views so far across 27 video sites and this is before the big speech by Barack himself tomorrow.

Watch this space to see how the biggest events for both parties fare online. We will prep up some interesting stats using our new Scope video metrics platform. Stay tuned.

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