Apart from the snazzy logo that we have now thanks to Shadi, we also made some changes in Scope. Scope is a fantastic tool as it is but we keep looking at it and thinking of new ways we can help our users obtain more market insights and be more productive in conducting research. We cleaned up some of screens and made some significant performance improvements. You will notice right out of the gate that many of the screens are up to 25-40% faster then before. Most of the changes that were made was based on feedback from our beta customers, so keep those comments flowing in.While we are working away to make Scope better, it is always interesting to keep tabs on what is happening in the industry today. When you look at the time we are living in, you cannot help but think that the media market is exactly like it was in 1920 in a way. A new medium of delivering video is starting to take shape and there are many companies experimenting on how to deliver content in a format that will engage consumers. But the fact is that unlike anytime in history there are so many mediums to obtain digital content from. You can obtain content from your XBOX, the Web, PSP, PS3, BitTorrent, P2P Services, Viral Videos, cell phones, PDAs, and it seems more new devices and services popping up everyday. It has become a nightmare for Media Managers. Which networks to syndicate to? How much to charge for licensing? Are there new markets for my content? The result, today revenue is being lost in the billions by not having pinpoint and accurate metrics on where to engage audiences and that is a sad fact.The traditional methods used by Neilson and gang are not enough when you take all the mediums and various kinds of content available. The sheer fact that the average American household has over a 100 channels on their traditional television coupled with the media offerings of the web, means it is increasingly important to have rock solid metrics so that you can find the people who are interested in your content.To make matters worse, today’s consumer, from our research, is more fickle than ever. The average savvy user jumps between platforms faster and faster to get their content fix and having the latest hot thing in that geographical area or culture is key. The user will get their content they desire one way or another, either through a sanctioned platform or another third party platform. That is where the need of a truly cross platform media metric tools are in increasing demand. To quickly find your audience and drive conversion is the name of the game now a days and the company that has the media military which posses the right eyes and ears (metric tools) is going to be very well of.By the way, did you know Brazil was one of the top consumers of Heroes; the popular NBC drama. One of my favorite TV shows. Check out next blog post for more details ☺