Just how fast is online video growing? Fast and the numbers speak for themselves. Here is a great article about where we can see video consumption headed:

• Approximately half of online consumers sometimes watch their favorite shows online.
• Watching TV online has now replaced news as the most widely viewed content online.
• The top two reasons for watching TV on internet:
  • More than three out of five online TV viewers cite personal convenience as the major reason for watching TV broadcasts online. 
  • More than one-third cite a wish to avoid watching television commercials (other reasons cited include portability and a preference for computer viewing).
• The proportion of internet users who catch up online on missed TV content has increased to 42% from 30% a year ago.
• Four out of every five online viewers say that watching TV programs online has not changed their television viewing habits, but a small percentage claim that their traditional television viewing has decreased.
• The top methods for viewing broadcasts online are streaming and free downloading: About two-thirds of viewers stream online content, more than 40% download content for free.

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