So far the only solution to monetize online viral videos has been Advertising. There are a number of factors that will contribute to a video ad’s success. With solid metrics, you can better track & control them and make your message effective for audience.

Foundation metricsAny discussion about success should always start out with intended goals. Did you reach the right people? What types of frequency levels did you attain? Was your message in front of your audience long enough? Was awareness increased? What types of responses did the campaign elicit?Having complete transparency to see where your ads ran, and who they ran in front of, is extremely important. Equally important is knowing your campaign’s reach and frequency. These basic metrics give insight into the who, where and how of a campaign, but aren’t specific to online video (they’re actually staples of traditional media). 

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