New Brand20 for the week of March 8, 2008

Brand20 Index, General — raj @ 9:20 pm
brand20.jpg

The results for the last week of online video brand warfare are out and its now live on the site. The neat thing about the list going forward is that they are now sorted by how many streams the collective videos for a particular brand received in a week. These results are for streams measured from March 2 through March 8, 2008.

For example, in Scope the campaign for BMW has thousands of videos being watched in realtime. The views those videos get for the week are what we are not sorting by and is listed under the column heading, “One Week Change.”

Highlights


Hyundai
There are some pretty awesome videos still pulling in thousands of views for a brand. The one that really caught my attention was the one for Hyundai. This commercial was originally created for the French market but was apparently banned. Check it out:

Taco Bell

Here is a great user generated video for Taco Bell and the winner for that campaign in terms of streams. These two guys pull up in the drive thru line and rap their order. The second time around, the Taco Bell employee was not to amused. Check it:

Toyota

Toyota caught our attention with this ad that was uploaded last year. It still is the king in terms of weekly views for the thousands of videos that are under the Toyota campaign. Many people don’t know that in WOW, the ultimate weapon is a Tundra 4×4 pickup truck and it kicks ass:

Chrysler

Jeremy Clarkson, of Top Gear, is still is raking up the streams in the Chrysler campaign for the week in Scope. Jeremy takes the Chysler 300c for a spin and ends up calling it “rubbish.” In any case, there is quite a lively discussion about this video and cars in general surrounding this video:

There are a lot of great videos on the chart. So check out the latest chart.

Brand20 Chart

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