There is a new Brand20 Index with some Irish flair hitting the main server today. The new list is from March 9th to the 15th, 2008.

High Traffic Video Movement
There has been some good movement among the brands in the last week. Let’s kick things of with Hyundai. Hyundai reclaimed the most trafficked video spot for the week for its brand with its Genesis spot. Here it is:

FedEx
FedEx landed a new celebrity speaker last year and he has been raking in traffic for FedEx ever since. Newt Gingrich talked about how cool FedEx is in the first few minutes of his speech because FedEx allows you to track the movement of packages. Watch the rest:

Movement
A lot of brands made some movement on the chart today. Audi, Microsoft, Hyundai, eBay, McDonald’s, and Mercedes all saw their positions change for the best or worse. This is a direct result of news events that might be taking place around the brands and new campaigns select brands are launching with a viral component.

Some Random Thoughts
Sony got a new winner last week for a Sony PSP contest. Apparently this spam video got a lot of views by a method known as “comment stuffing.” The author basically entered in thousands of bogus comments under the video landing it on the most discussed page on YouTube. The video then got the views. The video was for a contest that is giving away a Sony PSP. I won’t bother embedding it here, but it is on the chart if you want to take a look at it.

This is the great thing about Scope’s VMI technology. The video has a score of 0 because of comment stuffing. If you are an agency or someone to looking to engage online viral video, simply relying on views as a measure of success, is a huge mistake. I recently picked up a copy of AdAge where they were talking about a Tide campaign on YouTube and the author of the story said it was a huge success because it received x millions of views. Maybe so. But was there an active community around the video? Did the video spread virally? Did other authors re-upload the video to their account? These are all important factors when gauging the success of online campaigns.

See you next week. You can check out the latest chart here