We do a lot of video monitoring of cell phone makers and one of them we monitor is HTC. HTC released a great spot last month of fingers going through various landscapes. Yes, you read right…fingers. The ad spot was for HTC’s Touch cell phone which is positioned as a competitor to Apple’s iPhone. The videos posted online quickly turned into a deathwatch between PC and Mac fanboys:

The great thing about Scope Video is that we can do great research on which ad formats work in this cut throat market. Clearly, this did not do well online and for good reason.