Online video sites can mean big business

General — vishal @ 5:50 pm

This is a direct excerpt from a great article titled, “Rise of an Internet Star - Parlaying YouTube Fame Into Big Business” on ReadWriteWeb.

Someone creates a video that goes viral and generates millions of views, and for some this flashes and fades, but others are parlaying these flashes into commercial success.

Video Sites that Pay

You might not have the time to create a regular series of videos, but if you can find the time to generate even a few great videos, here are some video sharing sites that give a little back to the creators of the videos.

YouTube.com - YouTube has a partner program that is based on cost-per-impression advertising, so the more your videos are viewed the more money you make. It may not be the most lucrative site to post videos on, but it is the most popular. Good for people who produce regular content or for sporadic video submitters.

Revver.com - A lot like YouTube, Revver shares income from advertising revenue with content creators. TechCrunch had Revver close to entering their deadpool, but a recent acquisition by LiveUniverse seems to have breathed life into the site. Revver has paid out more than $1 million to users, beating YouTube to that milestone by a few months.

Break.com - Break has a very simple model: If they choose to feature your video on the homepage you make a few hundred bucks, with the potential to earn up to $2,000. That video showing your roommate drop a hot iron on his crotch would probably do best with the Break audience.

Blip.tv - Blip works similar to other ad revenue sharing sites, but they also allow you to work on selling your own sponsorships on your videos. Blip is best for video series that draw their own traffic and have the potential to find their own sponsors.

AtomFilms.com - Not the easiest place to get your video picked up, but it may have the most traditional media reach. AtomFilms selectively licenses original short movies from amateur and indie creators, and pays them royalties from their ad revenues. If your film is original, entertaining, and legally distributable, you can make real money with AtomFilms.

Metacafe.com - Probably the most transparent of any of the video sites that pay for your content. Metacafe breaks it down to “$5 per 1,000 views.” Another good option for that iron on the crotch video of your roommate.

A lot of times if a video does not do well on an online video site since its not targeted at the right demographics of the content. Some one can take the video and upload it to another platform and generate a lot of views and $.

Brands and content producers are using Scope to monitor these trends in real time across multiple platforms and go just beyond traffic information, what is the community build up around the video? is it spreading virally? What are the trends? These are some of the other important things to consider today while producing and syndicating to online video sites.

1 Comment »

  1. Hi,
    There are many ways to make money from your videos, as there are a lot of video sharing sites out there, each not-so-big player trying to get new fresh content to beat up the number one (well, Youtube), and even that one is going on the route of sharing the revenues. For example, you can embed your video with Revver (which will add an ad to it), and then post it on another video sharing site that will share its revenues with you. That way, you get two times more revenues from the same video! I’ve compiled a list of programs that pay you for that on http://www.ilikesharingvideos.com/making-money/en/ so you can get a better idea of what I’m talking about (btw, I’m not affiliated with any of them).
    I hope it can help.

    Comment by Alexis — May 14, 2008 @ 11:56 am

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