Fall lineup is the most eagerly awaited season on peer-to-peer networks as a lot of new shows hit the air. One of the most awaited show for Fall was Fringe by JJ Abrams on Fox. The downloads sky rocketed for the second episode of the show and the audience gave Fringe another shot. This is an unusual trend specially for TV shows as audience tends to move away to follow other shows. A total of 128 individual torrent files have been uploaded for the show so far on major Peer-to-Peer sites. We are tracking every download of the show in Scope and below is a brief summary.
The first interview with Sarah Palin has been aired by ABC and the videos are rolling across a wide variety of video platforms that Scope Video Metrics Platform monitors. Here is the first set of numbers for the first part of the interview:
So far the rate of viewing is picking up rapidly. When I flicked my eyes, the rate stood at 12,735 views per hour and had garnered 733,107 views so far on active videos (videos not deleted) as of September 12, 2008.
Oh yea! Opened by inbox and got a sweet gift from the art department this afternoon. A nice graphic summarizing the state of the online video viewing situation in regards to our two presidential candidates, Barack Obama and John McCain. Barack Obama has done a fantastic job of engaging social media and online video since the primary season but since Sarah Palin entered the fray, John McCain has also been padding his online video portfolio.
We are so fortunate to have such a powerful online video metrics platform at our disposal where we can track on a very global scale what is happening with brands, content, music, and even presidential candidates. We are tracking over 200 million videos and every piece of interaction data around them in realtime. The Scope Video Metrics Platform also gives us the amazing ability to drill down on a very granular level and deliver the behavior metrics of viewers on any given video platform. This gives us amazing insights on how to create content, optimize it, and position it perfectly on a given video platform. Truly powerful indeed.
We are planning a series of posts and infographics exploring the issues in this election but we thought we would kick things off with a summary graphic. Below is a break down of the state of each candidate’s videos online. We show you the views, comments, viewing rate, gender, age, and what platforms are key for each candidate. Keep in mind the candidate himself might have uploaded the video or someone else could have done the same. In either case, Scope can identify videos using our MultiMatch algorithms.
Some interesting things to note. Barack Obama attracted more female viewers than John McCain which I thought was very interesting. You would think after John McCain picked Sarah Palin, female viewers would take a look at the McCain ticket to see what she is all about but Obama is holding on steadily to the female demographic by about 5 percentage points.
On the age front, Barack Obama is pulling in more younger viewers while McCain is pulling in a slightly older bunch which is to be expected. So on that note, enjoy the information and stay tuned to more posts on this very exciting presidential election. We have a series of great posts coming up that really dives in to the issues.
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Matt Harding unleashed his dance on the world a few months back which became a viral sensation online. Stride gum also lucked out big time on the dancing matt and his groovy moves. You know a video has truly gone viral when people start spoofing it and start making derivatives of it. Do these videos count toward the impressions of an original campaigns? We think it does. We have tracked over 600 spoofs or clones of Matt’s famous videos in the Scope metrics platform. These 600 or so videos drive the total views of this campaign to over 32 million views across 32 videos sites around the world. The lion share of these uploads go to YouTube (obviously) with over 500 videos on YouTube alone. This campaign is still receiving an average of 40k views on YouTube across all these videos. So Matt got to see the world, World got to see a new dance move and Stride just got a ton of views. Everybody wins.
An unusual alliance of the three Television networks, NBC, CBS & ABC dedicated their Friday night prime time slot to Cancer fundraiser in Los Angeles. It was a star studded event featuring Hollywood celebrities, Lance Armstrong and others. Also Barack Obama and John McCain made appearances through video and proposed their plans for fighting cancer which is killing millions of people in US and around the world. We fired up Scope and decided to track the viewership of this event online and see how the audience engaged with the videos uploaded related to the event. Below are some vital stats for the event from the Scope metrics platform.
Top Video for the event
Top User Uploaded video
When compared to the videos uploaded for Cancer Research, I think this event has certainly added to the cause. Randy Pausch was the biggest champion for online users in creating awareness about lack of funding for cancer research in the US. Below is a brief summary of the videos found for the topic from the Scope metrics platform.
If you missed out on this one, there are variety of video platforms you can check out that have videos on this event but the best place for this topic is over at YouTube. Over 100,000,0000 million dollars have been donated to the cause, so don’t forget to donate your bit.
The ugliest moment of this years Olympics became one of the most viewed video for the Beijing Olympics. Janos Baranyai, the hungarian weightlifter ended his run for the medal when he dislocated his right elbow. This video alone has got over 5 million views and is still getting about 50k views a day today, down from about 100k views it was getting a week earlier. A picture is worth a thousand words, see for yourself.