Stand Up to Cancer hits the right online video demographics

General, Research — Tags: , , , , , , , — vishal @ 5:08 pm

An unusual alliance of the three Television networks, NBC, CBS & ABC dedicated their Friday night prime time slot to Cancer fundraiser in Los Angeles. It was a star studded event featuring Hollywood celebrities, Lance Armstrong and others. Also Barack Obama and John McCain made appearances through video and proposed their plans for fighting cancer which is killing millions of people in US and around the world. We fired up Scope and decided to track the viewership of this event online and see how the audience engaged with the videos uploaded related to the event. Below are some vital stats for the event from the Scope metrics platform.

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Top Video for the event

Official Ad

Top User Uploaded video

When compared to the videos uploaded for Cancer Research, I think this event has certainly added to the cause. Randy Pausch was the biggest champion for online users in creating awareness about lack of funding for cancer research in the US. Below is a brief summary of the videos found for the topic from the Scope metrics platform.

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If you missed out on this one, there are variety of video platforms you can check out that have videos on this event but the best place for this topic is over at YouTube. Over 100,000,0000 million dollars have been donated to the cause, so don’t forget to donate your bit.

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