Presidential Elections Online Video Summary
Oh yea! Opened by inbox and got a sweet gift from the art department this afternoon. A nice graphic summarizing the state of the online video viewing situation in regards to our two presidential candidates, Barack Obama and John McCain. Barack Obama has done a fantastic job of engaging social media and online video since the primary season but since Sarah Palin entered the fray, John McCain has also been padding his online video portfolio.
We are so fortunate to have such a powerful online video metrics platform at our disposal where we can track on a very global scale what is happening with brands, content, music, and even presidential candidates. We are tracking over 200 million videos and every piece of interaction data around them in realtime. The Scope Video Metrics Platform also gives us the amazing ability to drill down on a very granular level and deliver the behavior metrics of viewers on any given video platform. This gives us amazing insights on how to create content, optimize it, and position it perfectly on a given video platform. Truly powerful indeed.
We are planning a series of posts and infographics exploring the issues in this election but we thought we would kick things off with a summary graphic. Below is a break down of the state of each candidate’s videos online. We show you the views, comments, viewing rate, gender, age, and what platforms are key for each candidate. Keep in mind the candidate himself might have uploaded the video or someone else could have done the same. In either case, Scope can identify videos using our MultiMatch algorithms.
Gender
Some interesting things to note. Barack Obama attracted more female viewers than John McCain which I thought was very interesting. You would think after John McCain picked Sarah Palin, female viewers would take a look at the McCain ticket to see what she is all about but Obama is holding on steadily to the female demographic by about 5 percentage points.
Age
On the age front, Barack Obama is pulling in more younger viewers while McCain is pulling in a slightly older bunch which is to be expected. So on that note, enjoy the information and stay tuned to more posts on this very exciting presidential election. We have a series of great posts coming up that really dives in to the issues.
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McSlime and his beauty queen empty bikini, Gov. Pain, are the tops on cynical manipulation of US voters. As a 63 years old feminist I am in shock and despair at the stage where the Republicans have the US reeling and looking at another 8-12 years of more of the McSame–McShame of torture, loss of civil rights, rights to choice, loss of the constitution, separation of church and state, loss of our planet. So many us us are in deep despair at McSlime’s display of deep cynicism in selecting a dangerous ill-educated zealot as VP, who may well become POTUS when the 72-plus near-dementia McBush dies in office.
Likely the over age 45 crowd are not as educated as the younger generation because they have to rely on lame fox news instead of being able to get rss feeds from every single news journal on the internet. If the oldies had more access and were more comfortable with the internet, they wouldn’t have to be force fed phony news and lies.
[…] via: http://www.divinitymetrics.com/blog […]
Kinda Big Brother-ish
I am older than both of the previous posters.
I have been to war, adopted a child, paid my children’s college tuition and obviously hold a better standard in society than the woman who wishes dementia on people. Your lack of understanding is like a giant social goiter. Here is wishing cancer on someone too? Evil, Evil woman. Now I have to go find my car, mistake my gas petal for my brake and run over that 63 year old bitch’s toe, I hope she has good health care. POTUS?? It would have served all if that first poster’s parents had done COITUS interruptus.
Fox news is more into affirmation than information, much like MSNBC. Do you realize how much money television gets from election campains? Serves them well to feed the hate.