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dM / Blog » Brand20 Index

Brand20 Index for the week of 9th August 2008

Brand20 Index, General — Tags: , , , , , , , — vishal @ 6:23 pm

Brand20 index is now out for the week of 9th August. Highlights of the week include:

Toyota:

Toyota unveils “Winglet”, a personal personal transport assistance robot, at Toyoto’s showroom in Aomi, Tokyo, Aug. 1, 2008. This video uploaded by The Japan times quickly went on to become a huge viral getting a lot of views. Several videos have been uploaded for this new robot. Check them out on YouTube.

You can see more exciting videos here: http://www.divinitymetrics.com/charts/brand20/

Brand20 Index for the week of 26th July 2008

Brand20 Index is now live on our site with the latest videos for the week. The main highlights of this week are:

Toyota:

Top Gear is a huge show for automobiles. With millions of people religiously watching the show on Television, Online and on Peer-to-Peer, it can have a huge brand impact. This weeks top video for Toyota was a clip of a previous show where the Top Gear team destroys a pick up truck. Check out for yourself if this truck is really the toughest vehicle money can buy.

Hyundai:

Pilobolus dance theatre does this wonderful and creative piece for Hyundai that was the most viewed video for the Brand. Pilobolus is a famous group and Hyundai does an excellent job in tapping their creative to promote their message: Flexible, Agile and for whatever shape life takes. Check it out:

Auto queries on online video platforms are increasing daily. People are accessing this highly interactive medium to see their favorite cars or the get reviews of the cars they are planning to purchase. Car makers need to get onto this band wagon and shape the message and persona of the car before anyone else does. They need to use advanced video engagement technology like Mimic or Pulse to get right in front of this desired audience on these platforms and position the content alongside other videos or messages.

Honda ambushes top BMW viral

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This weeks top video for BMW in Brand20 index surprised us, its a beautiful video of the Kinetic Sculpture at the BMW museum and undoubtedly getting a lot of views for BMW this week. The interesting part is that, Honda is advertising along side and in the video. A few second into the video you notice an ad of the Honda Pilot, and on the right side a contest promotion by Honda.

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There are thousands of videos uploaded every day for autos on YouTube, Dailymotion, MySpace and other platforms. It is imperative for brands to engage this new medium and claim these videos before other companies or competitors can capitalize on a viral video for your brand. This is a classic example, Honda Ad is showing up on all the top videos for autos, and with a significant surge of people looking for auto videos online, this is a great way to engage that audience.

Brand20 Index for the week of 5th July 2008

Your favorite Brand20 index is back with exciting new videos. The highlights of this weeks chart are:

Toyota:

So you think the hybrid Toyota Prius is an efficient car? Top Gear turned its powerful spotlight to the Toyota Prius. The folks over at Top Gear take Prius for a spin and compare its fuel efficiency to a BMW M3. No prizes for guessing which car was most economic.

Taco Bell:

Taco Bell missed the viral video boat by not cashing in on the famous user generated Taco Bell Rap. McDonald’s was quick to react and pushed out their own version of the McNugget Rap which became an instant hit. Taco Bell has now learned to ride the wave and has made this viral based on the huge hit, Frozen Grand Central.

Brand20 Index for the week of 29th June 2008

Disney racked up a huge lead over BMW this week, Thanks to the tons of Wall-E clips that were uploaded online. Bill Gates did his last bit to push Microsoft higher in the charts with his farewell video topping the index for the company.

Check out this and many more exciting videos on the Brand20 Index, you can access it at: http://www.divinitymetrics.com/charts/brand20/

Spain wins and Nike gains from Euro 2008

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One of the cool things about Scope is that we have an incredible view of what is goin on in terms of online video. One the brands we track is Nike and since the Euro 2008 is going on, one of the biggest dustups between brands is taking place today after the Spain win.

This Ad made for Euro 2008 by Nike features the top players from Spain soccer team. The entire team is sponsored by Adidas, but each of these players are signed by Nike. This video (and a lot of derivatives) is hitting it big in the past few hours with lot of people flocking to DailyMotion and YouTube to feed off their Euro crave. Nike, even though did not sponsor Spain (they sponsored the Portugal team in this tournament, see video below), are coming out as winners and getting the most bang for their buck.

Brand20 Index for the week of 22nd June 2008

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Brand20 Index for the week of 22nd June has just landed on our website.

BMW has done a fantastic job with their new video about development of the BMW GINA. The video has been re-published several times and lot of other clips have been posted driving the views of BMW in the last 2 weeks.

Autos has a huge audience on online video sites like YouTube and others, thousands of videos are uploaded every week ranging from speeding cars to car crashes and also some interesting ads from around the world. It becomes difficult to target the right audience in this vast sea of online videos and target the audience you really want to go after rather than just uploading the video and praying for lots and lots of views.

Thanks to all the iPhone hype, people are watching a lot of phone related videos online. This new Sony Ericssion C905 video was uploaded 2 weeks back and has got a lot of views in just a few days driving it to the top of the Brand20 index for Sony. The user disabled the comments on the videos and hence even though the video got a lot of views, the community could not engage with it to give feedback.

American Express misses great opportunity with past M. Night Shyamalan advert

On the internet commercials never die. In this week’s Brand20 Index the big stunner was American Express. A constant laggard on the Brand20 Index chart, American Express got a blast from the past. American Express, do you remember all that money you paid M. Night Shyamalan so long ago to feature him in one of your commercials? Tada. It’s still paying off and is the No. 1 most viewed video for American Express this week. The release of The Happening last week set off a great interest in Shyamalan on video platforms and consequently the American Express ad that features M. Night Shyamalan that was produced way back when.

The ad was managed by Ogilvy & Mather, NY which worked with M. Night Shyamalan’s production company to create the ad. They even brought in Industrial Light and Magic to do the special effects. The ad cost a pretty penny. Unfortunately, American Express did nothing to cash in on the great interest for The Happening or M. Night Shyamalan. A great opportunity lost.

Fresh ideas from McDonald’s

McDonald’s has been very innovative with their Ads and BillBoards. They were the first ones to cash in on the Taco Bell Rap which became a huge craze online. Those raps and a lot of videos around it have managed to keep McDonald’s in the top 10 of the Brand20 Index.

The great thing about Scope is that we can see emerging trends in realtime for brands and can discover hidden jewels of online video. For now, we leave you with these amazing billboards by McDonald’s.

This billboard located somewhere in Chicago is an excellent idea to promote their fresh salads.

Having a tough time choosing what meal you should have at McDonalds? May be this sundial billboard can help.

Brand20 Index for the week of 31st May 2008

Brand20 Index, General — vishal @ 8:36 am

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Your wait for the weekly Brand20 Index is over, Every week we crunch millions of videos for the top Brands in the world to publish this never before seen index for the Brands.

Highlights for the week: Car crashing videos are among the most watched videos in the Auto category on online video sites. Look at this amazing Mercedes flipping on the Autobahn in Germany and luckily the driver survives the crash. Beyonce has been really effective in driving the views for American Express on the index, be it her latest Ad with Ellen Degeneres or this parody on The Soup.

It is really important to understand what videos are engaging the audience for your Brand and what is the real marketing value of these videos. Where some user generated videos become a huge hit in the community and some professionally produced videos fail to create buzz, VMI really helps in solving the puzzle. Understand the community presence, audience reaction and viral spread of any video that is about to go viral.

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