Yep, you read correct. A brand spanking new version of Scope has hit the main servers bringing us up to version 2.2. The new version of Scope has some exciting new features. So let’s get started:
New video platforms
Scope 2.2 delivers unparalleled insight into new video platforms. So if you are monitoring a brand, artist, celebrity, individual publisher, performing television syndication research, or even just tracking an individual video, we have you covered in online video and P2P.
On top of that, Scope extends the great positioning and promotion capabilities to your video assets. So now you can take your campaign to new heights by cutting through the crowded field of videos uploaded daily, and targeting your intended audience.
Introducing VMI (Video Marketing Index)
Let’s be honest. There are a lot of videos uploaded to the interwebs each day and figuring out which videos, topics, brands, and personalities are bankable is a hard thing to do. Enter VMI. Video Marketing Index is a new technology that is baked into Scope 2.2 that analyzes, in gory detail, every aspect of a video’s health. The result is the ability to understand which videos have a strong community and a overall positive vibe.
On the flip side, VMI also does a great job of identifying misleading, tampered, negative videos too. This is a great way to maximize ROI of online video campaigns for brands.
Scope 2.2 is faster than ever. We have worked hard to make our realtime video measurement platform as fast as possible by optimizing our front-end and our back-end cluster. You will notice a 20 percent speed increase in loading times across the board.
We hope you enjoy Scope and as always, if you have any questions, feel free to drop by the contact form or comment here.