Brand20 index is now out for the week of 9th August. Highlights of the week include:

Toyota:

Toyota unveils “Winglet”, a personal personal transport assistance robot, at Toyoto’s showroom in Aomi, Tokyo, Aug. 1, 2008. This video uploaded by The Japan times quickly went on to become a huge viral getting a lot of views. Several videos have been uploaded for this new robot. Check them out on YouTube.

You can see more exciting videos here: http://www.divinitymetrics.com/charts/brand20/

Brand20 Index is now live on our site with the latest videos for the week. The main highlights of this week are:

Toyota:

Top Gear is a huge show for automobiles. With millions of people religiously watching the show on Television, Online and on Peer-to-Peer, it can have a huge brand impact. This weeks top video for Toyota was a clip of a previous show where the Top Gear team destroys a pick up truck. Check out for yourself if this truck is really the toughest vehicle money can buy.

Hyundai:

Pilobolus dance theatre does this wonderful and creative piece for Hyundai that was the most viewed video for the Brand. Pilobolus is a famous group and Hyundai does an excellent job in tapping their creative to promote their message: Flexible, Agile and for whatever shape life takes. Check it out:

Auto queries on online video platforms are increasing daily. People are accessing this highly interactive medium to see their favorite cars or the get reviews of the cars they are planning to purchase. Car makers need to get onto this band wagon and shape the message and persona of the car before anyone else does. They need to use advanced video engagement technology like Mimic or Pulse to get right in front of this desired audience on these platforms and position the content alongside other videos or messages.

On the internet commercials never die. In this week’s Brand20 Index the big stunner was American Express. A constant laggard on the Brand20 Index chart, American Express got a blast from the past. American Express, do you remember all that money you paid M. Night Shyamalan so long ago to feature him in one of your commercials? Tada. It’s still paying off and is the No. 1 most viewed video for American Express this week. The release of The Happening last week set off a great interest in Shyamalan on video platforms and consequently the American Express ad that features M. Night Shyamalan that was produced way back when.

The ad was managed by Ogilvy & Mather, NY which worked with M. Night Shyamalan’s production company to create the ad. They even brought in Industrial Light and Magic to do the special effects. The ad cost a pretty penny. Unfortunately, American Express did nothing to cash in on the great interest for The Happening or M. Night Shyamalan. A great opportunity lost.