The video metrics of the Democratic National Convention
After rousing speeches by Hillary yesterday and Bill Clinton today at the Democratic National Convention in Denver, Colorado; Democrats across the United States are waiting for their champion, Barack Obama, to take center stage tomorrow night.
Online video has played a pivotal role in this election’s party conventions and a flood of videos have already come in for the event. While McCain acknoledges he is no net guru, Barack’s team has done a good job f creating an online presence and has really engaged the net community remenicient of a brand like Nike or Coca-Cola.
There are 18 million democrats across the United States, but if you look at the online audience the numbers are mind boggling. Both candidates have channels on YouTube and below is quick overview of the total views. In terms of engagement, John McCains videos have managed to get equal number of comments and community reaction with far lesser videos compared to Barack’s channel.

If we look at the bigger picture here and include all he videos uploaded by any publisher across over 150 video sharing sites across the world, so far Barack has completely outdone the McCain campaign, let’s see if all these views and videos will convert into votes. For now both the campaigns have given enough video fodder for their followers to make this election a truly memorable one.
We are also comparing the conventions when it come to online video, so far there are over 1000 videos already out there for the DNC, mostly people posting their responses to the speeches and trying to do their bit to support the candidate. The videos uploaded for the convention have got close to 5 million views so far across 27 video sites and this is before the big speech by Barack himself tomorrow.
Watch this space to see how the biggest events for both parties fare online. We will prep up some interesting stats using our new Scope video metrics platform. Stay tuned.
