Matt Harding unleashed his dance on the world a few months back which became a viral sensation online. Stride gum also lucked out big time on the dancing matt and his groovy moves. You know a video has truly gone viral when people start spoofing it and start making derivatives of it. Do these videos count toward the impressions of an original campaigns? We think it does. We have tracked over 600 spoofs or clones of Matt’s famous videos in the Scope metrics platform. These 600 or so videos drive the total views of this campaign to over 32 million views across 32 videos sites around the world. The lion share of these uploads go to YouTube (obviously) with over 500 videos on YouTube alone. This campaign is still receiving an average of 40k views on YouTube across all these videos. So Matt got to see the world, World got to see a new dance move and Stride just got a ton of views. Everybody wins.

I bet everyone has seen the famous Where the Hell is Matt video. We will show you one of Matt favorite video:

Little background. “Where the hell is Matt?” is a viral video sensation about a 31 year old programmer from Australia who decided one day that sitting in a cube programming video games was lacking. He quit his job and set out to dance his way through each country on this great planet. Here is the original video: 

Nintendo creates great games that are extremely entertaining for all ages. The neat thing is that users are creating videos for the Nintendo brand name and we have a great insight in how the brand is being shaped and discussed within Scope. After the Wii fit hit, we noticed this great video about Nintendo’s Mario dancing through classic Nintendo 16-bit games in a spoof of Matt’s video. It is well done and quite cool. Check it out: