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dM / Blog » metrics

Second time is a charm for Fox’s Fringe by JJ Abrams

Fall lineup is the most eagerly awaited season on peer-to-peer networks as a lot of new shows hit the air. One of the most awaited show for Fall was Fringe by JJ Abrams on Fox. The downloads sky rocketed for the second episode of the show and the audience gave Fringe another shot. This is an unusual trend specially for TV shows as audience tends to move away to follow other shows. A total of 128 individual torrent files have been uploaded for the show so far on major Peer-to-Peer sites. We are tracking every download of the show in Scope and below is a brief summary.

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Online Video Metrics for Sarah Palin & Charlie Gibson Interview

The first interview with Sarah Palin has been aired by ABC and the videos are rolling across a wide variety of video platforms that Scope Video Metrics Platform monitors. Here is the first set of numbers for the first part of the interview:


So far the rate of viewing is picking up rapidly. When I flicked my eyes, the rate stood at 12,735 views per hour and had garnered 733,107 views so far on active videos (videos not deleted) as of September 12, 2008.

Presidential Elections Online Video Summary

Oh yea! Opened by inbox and got a sweet gift from the art department this afternoon. A nice graphic summarizing the state of the online video viewing situation in regards to our two presidential candidates, Barack Obama and John McCain. Barack Obama has done a fantastic job of engaging social media and online video since the primary season but since Sarah Palin entered the fray, John McCain has also been padding his online video portfolio.

We are so fortunate to have such a powerful online video metrics platform at our disposal where we can track on a very global scale what is happening with brands, content, music, and even presidential candidates. We are tracking over 200 million videos and every piece of interaction data around them in realtime. The Scope Video Metrics Platform also gives us the amazing ability to drill down on a very granular level and deliver the behavior metrics of viewers on any given video platform. This gives us amazing insights on how to create content, optimize it, and position it perfectly on a given video platform. Truly powerful indeed.

We are planning a series of posts and infographics exploring the issues in this election but we thought we would kick things off with a summary graphic. Below is a break down of the state of each candidate’s videos online. We show you the views, comments, viewing rate, gender, age, and what platforms are key for each candidate. Keep in mind the candidate himself might have uploaded the video or someone else could have done the same. In either case, Scope can identify videos using our MultiMatch algorithms.


Some interesting things to note. Barack Obama attracted more female viewers than John McCain which I thought was very interesting. You would think after John McCain picked Sarah Palin, female viewers would take a look at the McCain ticket to see what she is all about but Obama is holding on steadily to the female demographic by about 5 percentage points.


On the age front, Barack Obama is pulling in more younger viewers while McCain is pulling in a slightly older bunch which is to be expected. So on that note, enjoy the information and stay tuned to more posts on this very exciting presidential election. We have a series of great posts coming up that really dives in to the issues.


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Beijing Olympics - Opening Ceremony vs Closing Ceremony - Online Video Viewership Comparison

First, both the ceremonies were just amazing and was a feast for the eyes. Its hard to compares such events but we have some data from our Scope Video platform to put them against each other. We decided to compare the online video viewership of both the events. Almost a week after the games are over, the aggregate videos are still getting about 130k views per day across close to 70 video sites. Below is the breakdown of the total videos uploaded for these events in the Olympics.


The traffic stats for both these ceremonies are very similar as of today. On the 25th, after the Olympics concluded, the closing ceremony edged out the opening ceremony by 200k views but soon the viewership leveled off and are receiving approximately 130k views per day.

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The top 5 countries consuming these videos were located in United States, Great Britain, China, Australia & Canada. Though the closing ceremony was more popular in Australia than Canada. Below is the country breakdown of both the events as observed in the Scope video platform.

Opening Ceremony


Closing Ceremony


Beijing Olympics Online Video Metrics Summary

General, Olympics 2008 — Tags: , , , , , , , , , — vishal @ 10:34 pm


The video metrics of the Democratic National Convention

After rousing speeches by Hillary yesterday and Bill Clinton today at the Democratic National Convention in Denver, Colorado; Democrats across the United States are waiting for their champion, Barack Obama, to take center stage tomorrow night.

Online video has played a pivotal role in this election’s party conventions and a flood of videos have already come in for the event. While McCain acknoledges he is no net guru, Barack’s team has done a good job f creating an online presence and has really engaged the net community remenicient of a brand like Nike or Coca-Cola.

There are 18 million democrats across the United States, but if you look at the online audience the numbers are mind boggling. Both candidates have channels on YouTube and below is quick overview of the total views. In terms of engagement, John McCains videos have managed to get equal number of comments and community reaction with far lesser videos compared to Barack’s channel.


If we look at the bigger picture here and include all he videos uploaded by any publisher across over 150 video sharing sites across the world, so far Barack has completely outdone the McCain campaign, let’s see if all these views and videos will convert into votes. For now both the campaigns have given enough video fodder for their followers to make this election a truly memorable one.

We are also comparing the conventions when it come to online video, so far there are over 1000 videos already out there for the DNC, mostly people posting their responses to the speeches and trying to do their bit to support the candidate. The videos uploaded for the convention have got close to 5 million views so far across 27 video sites and this is before the big speech by Barack himself tomorrow.

Watch this space to see how the biggest events for both parties fare online. We will prep up some interesting stats using our new Scope video metrics platform. Stay tuned.

Where the hell is Mario? [Nintendo]

General — Tags: , , , , , , , , — raj @ 6:16 pm

Little background. “Where the hell is Matt?” is a viral video sensation about a 31 year old programmer from Australia who decided one day that sitting in a cube programming video games was lacking. He quit his job and set out to dance his way through each country on this great planet. Here is the original video: 

Nintendo creates great games that are extremely entertaining for all ages. The neat thing is that users are creating videos for the Nintendo brand name and we have a great insight in how the brand is being shaped and discussed within Scope. After the Wii fit hit, we noticed this great video about Nintendo’s Mario dancing through classic Nintendo 16-bit games in a spoof of Matt’s video. It is well done and quite cool. Check it out:

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