McDonald’s has been very innovative with their Ads and BillBoards. They were the first ones to cash in on the Taco Bell Rap which became a huge craze online. Those raps and a lot of videos around it have managed to keep McDonald’s in the top 10 of the Brand20 Index.

The great thing about Scope is that we can see emerging trends in realtime for brands and can discover hidden jewels of online video. For now, we leave you with these amazing billboards by McDonald’s.

This billboard located somewhere in Chicago is an excellent idea to promote their fresh salads.

Having a tough time choosing what meal you should have at McDonalds? May be this sundial billboard can help.