Brand20 index is now out for the week of 9th August. Highlights of the week include:

Toyota:

Toyota unveils “Winglet”, a personal personal transport assistance robot, at Toyoto’s showroom in Aomi, Tokyo, Aug. 1, 2008. This video uploaded by The Japan times quickly went on to become a huge viral getting a lot of views. Several videos have been uploaded for this new robot. Check them out on YouTube.

You can see more exciting videos here: http://www.divinitymetrics.com/charts/brand20/

Brand20 Index is now live on our site with the latest videos for the week. The main highlights of this week are:

Toyota:

Top Gear is a huge show for automobiles. With millions of people religiously watching the show on Television, Online and on Peer-to-Peer, it can have a huge brand impact. This weeks top video for Toyota was a clip of a previous show where the Top Gear team destroys a pick up truck. Check out for yourself if this truck is really the toughest vehicle money can buy.

Hyundai:

Pilobolus dance theatre does this wonderful and creative piece for Hyundai that was the most viewed video for the Brand. Pilobolus is a famous group and Hyundai does an excellent job in tapping their creative to promote their message: Flexible, Agile and for whatever shape life takes. Check it out:

Auto queries on online video platforms are increasing daily. People are accessing this highly interactive medium to see their favorite cars or the get reviews of the cars they are planning to purchase. Car makers need to get onto this band wagon and shape the message and persona of the car before anyone else does. They need to use advanced video engagement technology like Mimic or Pulse to get right in front of this desired audience on these platforms and position the content alongside other videos or messages.

Weekly Brand20 Index has just landed on our website:Disney had the honor for a week to be on the top of the charts but BMW is back in action beating Disney by a very small margin for this week.Toyota got a decent push from this speed racing fan from Japan who has uploaded a lot of videos for cars on his profile and has managed to get over 250k views in just a few days of the video being uploaded to YouTube. Take a look at this new videos topping the chart for Toyota this week.