Brand20 index is now out for the week of 9th August. Highlights of the week include:

Toyota:

Toyota unveils “Winglet”, a personal personal transport assistance robot, at Toyoto’s showroom in Aomi, Tokyo, Aug. 1, 2008. This video uploaded by The Japan times quickly went on to become a huge viral getting a lot of views. Several videos have been uploaded for this new robot. Check them out on YouTube.

You can see more exciting videos here: http://www.divinitymetrics.com/charts/brand20/

Little background. “Where the hell is Matt?” is a viral video sensation about a 31 year old programmer from Australia who decided one day that sitting in a cube programming video games was lacking. He quit his job and set out to dance his way through each country on this great planet. Here is the original video: 

Nintendo creates great games that are extremely entertaining for all ages. The neat thing is that users are creating videos for the Nintendo brand name and we have a great insight in how the brand is being shaped and discussed within Scope. After the Wii fit hit, we noticed this great video about Nintendo’s Mario dancing through classic Nintendo 16-bit games in a spoof of Matt’s video. It is well done and quite cool. Check it out:

Your weekly fix of Brand20 is ready for consumption for the week of April 5, 2008. Scope does the heavy lifting for us and analyzes tens of thousands of videos for each brand giving us an incredibly detailed overview ranging from demographics to influencers for each brand. 

You can access the latest chart here