A commanding view
Scope delivers best-in-class real-time analytics that provide a geographic breakdown of your online content to help you to better understand audience demographics and drive rock solid targeted marketing campaigns. Marketers have always put a lot of stock in getting to know their audience, spending millions to understand just who they are, how they think and most importantly, what they'll buy. With Scope on your side, you will spend less time collecting data and more time formulating successful business and marketing strategies. Scope means business when it comes to understanding what people are looking for and where you are most likely to find them.
Incredible workflow
Using Scope's powerful measurement services is easy. A few clicks of the mouse gives you unfettered access to powerful analytics and audience engagement features:
Identify - Map hot consumption regions that enables you to pinpoint the exact type of audience and location consuming your content.
Develop - Develop content for online audiences by understanding their demographic profile, including but not limited to, family type, home ownership, household income, internet access, qualification, age, ethnicity and other socio-economic factors.
Optimize - Each and every piece of digital content including a music album, television show, or movie has an online audience around it. Deep insight into your content flow helps drive your digital marketing strategies allowing you to plan campaigns that engage with online audiences in a meaningful way. Whether it is planning for events, concerts, promotions, making important syndication decisions in new global markets, or optimizing CD and DVD sales distribution, Scope always stands by your side with actionable insight and analytics. For the first time marketers can "see" what their web audience truly looks like and begin to understand how it operates.
Setting up a campaign is a breeze. Specify a song, music album, television show, movie, book, or any form of digital media that can be monitored on P2P or user generated video sites and Scope does the rest. Today, Scope is monitoring over 40 million peers downloading several thousand pieces of media and millions of user generated videos in real-time.
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Where is your audience? Answer this question with confidence using Scope. Use precise location information to identify hot spots for your campaigns, drive events sales, sell more branded merchandise, and promote existing and new artists.
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Scope, with its unique network centric approach, allows you to perform total audience measurement of content across all media platforms. You can use Scope to discover new audiences and markets for effective content syndication, perform real-time trends analysis, and do competitive analysis to capitalize on successful content.
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