Overview
The online media marketplace is complex, constantly evolving, and fast paced. The rise of online video platforms, such as YouTube, have proved that the traditional approach of a few companies generating content, setting view times, and dictating distribution channels is rapidly declining. Consumers are gaining more control over timing (e.g. TiVo, DVR), medium (e.g. YouTube, Metacafe) and format (e.g. Flash, RealPlayer, and Mobile) in which they consume media. This has fueled an ever-increasing number of new media platforms making it difficult for advertisers and content producers to engage audiences with meaningful content and relevant advertisements.
Scope, marketing powered by analytics
We understand the growing concern over accurately measuring multiple media consumption platforms and have developed a powerful yet cost-effective managed service solution, Scope. Scope is offered as a web service allowing advertisers and marketers to minimize resource investment while doing advanced analytics against today's media distribution and consumption platforms. As new consumption mediums emerge and new users join existing platforms, Scope provides its customers with the latest up-to-date metrics in real time.
Scope has the unique ability to harvest and analyze consumption habits of millions of consumers around the world. While traditional metrics solutions rely heavily on human data gathering and analysis, which is error prone and increases campaign cost, divinity's technology is completely automated which allows customers to identify popular consumer regions, formulate sounds business decisions, and tweak marketing dynamics on the fly. Scope transforms online video into an efficient, effective and accountable advertising platform that offers advertisers and marketers better access to critical audiences and creates new revenue for content producers including television networks, record labels, and movie studios.
Discover Your Catalog
Scope's innovative matching technology identifies relevant content across multiple platforms giving you never before seen insight into the dynamics of your content.
Asset Management & Aggregation
Your assets have never been so easy to manage. Simply login, enter an asset, and Scope locates your content, aggregates the data, and presents rich metrics in realtime. With Scope, the mundane task of data mining is taken care of allowing you to spend more time doing research that leads to results.
Unrivaled Trends
The Scope platform is built to provide rich metrics. Scope delivers metrics across multiple platforms by the hour, day, month, and year. Planners can now dive deeper to find how users are reacting to their content across platforms. All this data is elegantly aggregated across all platforms and presented in a unified picture allowing you to gauge the global health of your content.
Syndication & Conversion Bliss
Syndication has always been an expensive affair. With Scope's BitTorrent platform, you now have the amazing ability to measure over 2 million pieces of content ranging from books, TV, to movies. With Scope you can easily sample markets to determine where there is groundswell to drive syndication and marketing campaigns.
At a Glance
divinity Metrics' Top Charts provide a peek into your top assets across all platforms. You can not only see the new videos uploaded for your content but also see the daily, weekly and monthly top content (most viewed / downloaded) on each of these platforms.