There are hundreds of thousands of videos uploaded each day to video sites. Which ones should you engage in your campaigns? So far that has been anyone's guess. Introducing VMI. With VMI technology, you can now sort through your Scope campaign videos and determine which videos are healthy and should be engaged.
The right community is everything and VMI technology is there to analyze it. With VMI, determine the buzz, community and social activity revolving around your content.
Use the best available insight into making important marketing decisions for your videos. Determine what content to bank on based on the quality of traffic the video is garnering on a daily basis.
If you are running a landscape campaign in Scope, determining reaction is key. VMI takes each video's reaction and virality into account giving you additional insight into the community surrounding a campaign's videos outside of the target platform.